Jobs in this category relate to creating, managing and enhancing a business's brand or product. Many job roles today deal specifically with social-media and there are plenty of career opportunities for people with exceptional communication skills, organisational skills and creative flair. Many jobs will be advertised from specific companies looking for people to deal exclusively with their organisation's marketing - usually incorporating advertising and sometimes PR. Common job titles include: public relations coordinator, events manager, marketing director, social media coordinator or call centre manager. Generally, job in this industry require individuals with excellent communication skills, (both written and verbal) and individuals who have a passion for networking. With many companies embracing the online world, a sound knowledge of social media, content creation or even video editing skills would also be useful. For job positions surrounding sales, businesses look for positive, motivated and enthusiastic individuals. This industry is fast-moving, innovative and highly creative. Salaries tend to be higher in the professional services, financial and business sectors compared with those in the non-for-profit sector.