• Will F
  • Last/current workplace: Freelance
  • 51 years old from Mount Martha, VIC

Introduction

Dear Decision Makers, I believe I could bring something unique to most creative jobs. I have a proven track record of great work, effectiveness and teamwork. My recent digital work for GE, ‘Two Words For Tomorrow’ wouldn’t have been the success it’s been without my vision and input. I hope to hear from you soon. Kind regards Will arquhar.

Employment History

  • Freelance

    • Jul 2012 - Current
    Worked with a variety of agencies both big and small – Disciple, Dentsu Sydney, Oddfellows, The Senior Agency, Marmalade, Vive Group, Cornwell and The One Centre (on a consultancy basis), across a variety of brands, like Subaru Outback, Toyota Yaris, Toyota Accessories, Toyota Mechanical Parts, Toyota Ownership Solutions, General Electric, Devondale, Accor, The Howard Hughes Corporation and The Domain Principal Group. Key responsibilities o Write and develop creative work o Oversee pitch development o Work on launch and re-launch strategies o Work with clients on new marketing opportunities Key achievements o Helped launch the new Subaru Outback and Toyota Yaris models o Worked on the launch of Toyota Ownership Solutions, as well as new campaigns for Toyota Accessories and Toyota Genuine Mechanical Parts o Worked as part of the team on the relaunch of The Domain Principal Group
  • The One Centre, Sydney.

    • Dec 2011 - Jul 2012
    The One Centre recently relaunched itself as a Transmedia Agency whose main client is General Electric (GE). It was my responsibility to write across the whole digital, Transmedia canvas (Web Logs, Digital Brochures, Website Films, Installations) and to co-ordinate creative work between The One Centre’s various satellite companies. I also helped to relaunch the agency digitally. MY key achievement was to launch a major digital, social media campaign, ‘Two Words For Tomorrow’ for GE, which picked up a Silver for Transmedia at the inaugural Australasian Branded Entertainment Awards. It is also a double Finalist at the AIMIA Awards.
  • McCann Erickson London

    • Jun 2007 - Jan 2010
    Employed to step up the creative output of the agency and make the London office the most creative McCann office in the world. Key responsibilities o To raise the creative output of major brands such as Nescafe, Mastercard, Maestro, Sharwoods foods, The Co-Operative food stores and the Evening Standard newspaper in the UK and in some cases across Europe. Key achievements o Relaunched and changed perceptions of Nescafe coffee in the UK. o Consolidated and developed Mastercard’s sponsorship of the Champions League. o Launched the Maestro Charge card across Europe. o Helped to make The Co-Operative the UK’s 4th major supermarket.
  • Vinnie Advertising

    • Jun 2002 - Jan 2007
    Vinnie was a London boutique advertising agency that Will founded and launched through a production company located at Pinewood Film Studios. We worked direct with easyJet, Metro newspaper and Wines of South Arica and occasionally as a consultancy to ad agencies. Key responsibilities o Writing for existing clients. o New Business Key achievements o Launching new air routes for easyJet o Launching Wines of South Africa into the UK market.
  • Leagas Delaney UK

    • Jun 1993 - Jan 2002
    Leagas Delaney’s reputation before Will joined was that o a print agency. It had just won adidas and the BBC both major TV clients. Key responsibilities o Understanding our clients business and translating that into award winning, effective work for clients such as The BBC, adidas, The Nationwide Building Society, Pepe Jeans and Hyundai cars. o Overseeing teams’ work to a standard worthy of the agency’s reputation. o Writing and pitching for new business o Key achievements o Being number 1 in the UK charts with an ad for the BBC. o Getting an ad for adidas into the D&AD annual 6 times o Winning 2 D&AD pencils and getting nominated numerous times.

Skills

  • Creative Direction
  • Presentation Skills
  • Media Outlet Skills
  • Content Creation
  • Driver
  • Staff Management and Supervising
  • Copywriting
  • Marketing
  • Social Media Management

Certificates

  • Certificate in Design

Education History

  • Thames Valley University

    • Jun 1987 - Jan 1990
    Degree – Communications and Advertising