• Karakunnath G
  • Marketing Assistant
  • Last/current workplace: Marketing & Communications, Pink City Global Sourcing
  • from Ivanhoe, VIC

Introduction

Proactive marketing professional with 12+ years experience in marketing, business development and international trade. My work experience in sales and marketing has gained me skills in identifying new business opportunities, develop effective marketing strategies, drive productivity and increase profits for the business.

Employment History

  • Marketing & Communications, Pink City Global Sourcing

    • Nov 2006 - Sep 2012
    Started and operated a home based trading business supplying and exporting cotton textile made-ups and Indian crafts for home and hospitality industry. As the Managing Partner and business manager, I was holding sole responsibility for sales, marketing communications, exports, and business operations. Designed and implemented various marketing and sales plans with a focus on fostering demand and drive sales. Created plan for office work flow that resulted in time savings and improved efficiency in office administration procedures. Identified and managed key suppliers; negotiated the best combination of price, quality and lead time; negotiated contracts with suppliers regarding purchases and performed value analysis resulting in savings. I ensured that all transactions will be done in a cost-effective way. I was always on lookout for new suppliers, product lines, and making contact with potential new customers. I gained good knowledge of import export procedures, logistic operations, product sourcing and sampling. I wrote effective contents for company website and updated the website content regularly to ensure accuracy and relevancy. Designed and implemented different cost-effective online marketing techniques like email marketing and search engine optimization that generated an average of 25 enquiries every week. Developed and implemented innovative marketing communication plans to promote company’s products and services to the customer while increasing company’s brand image.
  • Business Development, Surekh Insurance Services Pvt. Ltd.

    • Feb 2002 - Aug 2006
    Oversaw startup of the company. As Business Development Manager at Surekh Insurance Services, my key role was to acquire new customers, develop sales building a strong brand identity for the company, supervise staff, operations and manage budgets. Wrote effective sales proposals and gave sales presentations to potential corporate clients, business managers and owners. I successfully negotiated non-tariff insurance covers and policy premium rates with insurance companies, which resulted in benefits to clients in terms of maximum insurance coverage and lesser premium amounts. Procured new accounts and built on existing accounts in industrial insurance policies; acquired over 37 new corporate clients insurance portfolios over a 2 year period contributing an increase of 17% in sales; exceeded business goal by up to 20% in brokerage revenue; produced 50% of all new business through referrals and retained key business accounts for consecutive three years by fostering excellent relationships and building trust and rapport with customers. I was promoted to Business Development Manager in April 2003 for business goal accomplishments and leadership potential. I trained and motivated a six member team for business development and a four member team for back-office operations that resulted in building a strong sales team focused on customer service and achieving targets.

Skills

  • Planning
  • Sales
  • Research
  • Marketing
  • Social Media Management

Certificates

  • Certificate in Marketing