• Cassandra S
  • Event Manager, Marketing Assistant, Marketing Coordinator
  • Last/current workplace: Palliative Care
  • 30 years old from Panorama, SA

Introduction

Throughout my time at my current job as a Marketing Coordinator, I have aided the delivery of on and off-line marketing plans and campaigns across a broad range of activities such as the organisation of events, management of approximately 50 + sponsorships, website updates and the coordination of marketing campaigns across numerous locations. I have liaised and negotiated with our advertising agency, printers, PR consultant, graphic designers and other key stakeholders to ensure that all marketing activities and events are on time and within budget. Having undergone this experience, I feel I am an enthusiastic and dynamic employee and one who is ‘on the ball’. Having been a receptionist, marketing and administration coordinators in my current and previous roles I have had to be extremely organised and manage varied priorities every day. I am looking for a similar position to use these skills.

Employment History

  • Palliative Care

    • Jan 2013 - Current
    2013 - Present Alfred James Funeral Directors, Seven Locations: Unley, Prospect, Holden Hill, Morphett Vale, Lockleys, Alberton, South Plympton Marketing Coordinator reporting to Marketing Consultant & Managing Director (Part Time) • Responsible for organising external events to promote Alfred James? services, in particular workshops that touch on the topic of death and bereavement • Negotiating sponsorship with 50+ key partnerships and businesses each year including major sponsorships with Palliative Care, Trees For Life, Adelaide Youth Orchestra and Carrick Hill. Responsible for building a relationship with these sponsors and leveraging the sponsorship. • Negotiating with our printers, advertising agency, graphics designers, PR consultants and other key stakeholders • Content management of Alfred James? website • Planning & creation of marketing collateral (print and website) and seeing through to execution • Ensuring that the brand is consistent across the seven locations • Ensuring that the design of marketing materials are sensitive to the topic of death
    • Jan 2013 - Current
    & Sales Manager (Full-Time). 2013-: Marketing Coordinator (Part Time) • Planning and creating marketing collateral (print and website) through graphic design programs (Adobe Indesign & Adobe Photoshop) and seeing through to execution, which has helped Cadgile succeed in such endeavors such as becoming one of three finalists in the 2013 DTC Australian Defence Industry Awards • Devising marketing and advertising activities such as website and social media updates, promotional materials coordination and market research • Dealing with a number of stakeholders in the organisation and balancing their interests, including clients, staff and management • Day to day Receptionist Duties: processing invoices, taking calls, being seated at the Receptionist?s desk (the face of the organisation), dealing with clients, being responsible for internal communication • The ability to manage multiple priorities; Sales, Marketing, Administration & Receptionist duties • Managing & leveraging Cadgile?s CRM system
  • Cadgile CAD Drafting

    • Jan 2012 - Current
    2012 - Present Cadgile CAD Drafting, Prospect
  • Clemenger BBDO

    • Nov 2011 - Dec 2011
    2011 (Nov-Dec) Clemenger BBDO, Adelaide Intern • Key responsibilities included observing and aiding in the use of appropriate advertising channels and learning about all of the types of advertising that large and small companies use, especially new media • The two-week marketing internship was won through submitting an assignment at The University of Adelaide in the subject of Marketing Communications III in Semester 1, 2011. The document related to the significance and implications of social and digital media in society today
    • Aug 2011 - Sep 2011
    2011 (Aug - Sept) San Remo, Adelaide Marketing Research Consultant (Short Term Contract) • Researching and answering questions to the brief that was outlined by the client, which was to help with their long-term strategy development • Working in a team with two other people to conduct in depth market research and reach conclusions to the questions of the brief • Presenting in front of top management of the large organisation, which is one of the top 20 Fast Moving Consumer Goods organisations in Australia
  • Electrical Company

    • Jul 2011 - Jul 2011
    July 2011 Wire By Click (Electrical Company) Marketing Consultant (Short-Term Contract) • Creating and implementing a marketing plan from scratch to increase sales of electrical products to businesses • Researching and discovering untapped markets with to potentially sell the product in • Devising a business-to-business marketing strategy which included promotional strategies to sell the product
  • Pharmacy Lynx

    • Jan 2011 - Dec 2012
    Pharmacy Lynx, Fullarton Marketing/Administration Assistant (Internship/Short Term Contract) • Planning and creating promotional materials (print and website) through graphic design programs (Adobe Indesign, Photoshop & Dreamweaver) and seeing through to execution, some with a distribution of 40,000 both in SA and interstate • Devising a marketing strategy including short term and long term marketing activities • Day to day tasks: processing invoices, taking calls, being seated at the Receptionist?s desk (the face of the organisation) • Liaising with print and distribution vendors • Researching and discovering opportunities for PharmacyLynx to gain a greater competitive advantage over its competitors • Dealing with a number of stakeholders in the small organisation and balancing their interests, including customers, the pharmacies? staff, management and shareholders
  • logo

    Commonwealth Bank

    • Jan 2011 - Dec 2011
    2011 Student Marketing Australia, Sydney Feb - March Marketing Campaign Coordinator - Commonwealth Bank • Creating and implementing marketing plans for the 2011 marketing campaign at The University of Adelaide to boost the number of student account openings. • The campaign was ranked 4th in terms of the increased amount of student openings in Australia out of 41 universities in Australia where the campaign ran, which resulted in winning an award and being nominated as Brand Ambassador • Managing a stall during Orientation week at the University of Adelaide • Customer service; engaging university students, assisting queries and needs throughout the duration of the campaign and promoting the Commonwealth Bank of Australia?s services May Marketing Campaign Assistant - Certified Practicing Accountants (CPA) • Implementing marketing strategies to increase the number of student
  • Big Break

    • Jan 2011 - Dec 2011
    entries in to the "Big Break" 2011 Competition • My campaign was ranked 1st in terms of increased student entries out of the 5 universities in Australia where the campaign ran, which resulted in winning an award • Creating awareness of CPA and the competition on campus at The University of Adelaide • Customer service; engaging customers and promoting CPA?s services

Skills

  • Sales
  • Proofreading
  • Digital Marketing
  • Event Work
  • Media Outlet Skills
  • Computer Literacy
  • Event Management
  • Staff Management and Supervising
  • Copywriting
  • Marketing
  • Social Media Management

Certificates

  • Certificate in Marketing

Education History

  • logo

    The University of Adelaide

    • Jan 2008 - Jan 2011
    The University of Adelaide • 2011: Completion of Bachelor of Commerce majoring in Marketing and Management
  • logo

    The University of Adelaide

    • Jan 2008 - Jan 2010
    2008 – 2010 The University of Adelaide • 2010: Completion of a Diploma of Languages in Chinese (Mandarin)
  • Otto-Hahn High School

    • Jan 2007 - Dec 2007
    2007 (Jan – Dec) Otto-Hahn High School, Bad Münder, Germany • 2007: Southern Cross Cultural Exchange Student - Attended School where subjects were set in German
  • Sacred Heart College

    • Jan 2004 - Jan 2006
    Sacred Heart College, Somerton Park, SA • Completion of SACE Stage 2 (Year 12) - Tertiary Entrance Rank (TER): 90.15 (ranked top 10% of students)