The Charming Squire, South Bank
The Charming Squire, South Bank, Brisbane July 2014 - Current
After returning from a holiday in Europe, I landed a role at the brand new, unopened, James Squire
micro-brewery run by the Brisbane owned Mantle Group in conjunction with Lion Nathan. I joined the Venue Manager and General Manager in starting up the venue from scratch. I was hired to create and execute the Functions department in what was hoping to be Brisbane's newest hot spot.
Aside from creating all policies/procedures/training programs, conducting all interviews and ensuring all equipment and furniture was on site, I also configured and executed the venues booking and invoicing system through ResPAK Restaurant and ResPAK Functions. Then came an extremely
busy 6 months of selling and coordinating over $642,000 worth of functions including networking
events, engagements, Christmas parties and Charity events.
Wedding and Special Event Manager
The Terrace Reception & Function Centre, Royal Botanic Gardens, Melbourne
Set amongst Melbourne's renowned Royal Botanic Gardens
Dec 2010 - April 2014
Set amongst Melbourne's renowned Royal Botanic Gardens, The Terrace is home to over 85
wedding receptions and countless corporate functions a year. For six years straight, it has been rated the best "Garden Reception Venue" by one of Melbourne's most influential wedding companies,
Easy Weddings Australia.
I joined The Terrace as a Food and Beverage Attendant and within a month I was promoted to
Function Supervisor. After demonstrating my drive to develop as an events management
professional by undertaking a Diploma in Event Management, I was quickly promoted again to
My ability to show initiative, think creatively and develop strong relationships with my clients while in this role saw my promotion to Wedding and Special Event Manager in May 2011.
Marketing - In an extremely competitive industry, clever and targeted marketing is the key to attracting clients. I had sole responsibility for all marketing activities including, website design and
content, magazine advertising, producing brochures and flyers, and hosting open days.
I draft my marketing initiatives on monthly market research in which I conduct competitor analysis,
track enquiries and follow local trends in the Melbourne wedding market. The research I conduct is
required to ensure that our venue and service is differentiated in the marketplace. I also prepare
annual Marketing Plans and budgets, which are submitted to the General Manager and Business
Manager prior to implementation.
Sales - My strong product knowledge and ability to understand and relate to a diverse client base
allows me to access a broader market. Developing a strong relationship with potential clients is
critical to success and ultimately conversion to a sale. Whist my approach to client budgets is
flexible, I always ensured we were receiving an appropriate margin and delivering on our financial
To enable potential clients to see exactly what The Terraces had to offer, I established a 'viewings'
option, whereby potential clients can view the venue prior to a function is being held.
During my time at The Terrace, I gained extensive knowledge of the following sales and bookings
- Events perfect
- Opera Sales and Catering
Event Coordination / Project Management
In my role, I provided a comprehensive project management service from the day of client
enquiry to the time the event has been completed. I had a strong ability to delegate and coordinate
my team effectively but I also worked closely with each to ensure that all aspects of the function
was detailed and completed on time - including: staffing, styling, ordering, run
sheets, event orders, security, liaising with the Executive Chef for menu requests and dietary requirements, floor plans, seating charts, table menu design, floristry,
entertainment and ensuring external suppliers are abiding by both our regulations and have been appropriately inducted and hold appropriate insurances to provide the relevant
Prior to every event, I briefed the Function Supervisor on all aspects of the event - from bump-in to bump-out and ensured that all staff were trained to our high standard, well in advance of each event.
After each event, I debriefed with the Function Supervisor as well as with the client to ensure we
had met or exceeded expectations, and to identify areas for improvement. Previous client referrals
are important for business development and activity growth.
I am proud to say that I received positive feedback from all my clients at The Terrace and am still in touch with some of them today. I can provide references upon request.
Assistant Restaurant and Bar Manger