• Hannah K
  • Marketing Assistant, Marketing Coordinator
  • Last/current workplace: Indesign Media Group
  • 33 years old from Mosman, NSW

Introduction

I have recently returned to Sydney from travelling overseas and living interstate. I am a marketing professional who is looking for the next step in my career. I would love the opportunity to meet with you to discuss my skill set and what I can offer the company.

Employment History

  • Indesign Media Group

    • Oct 2010 - Mar 2013
    Oct 2010 - Mar 2013 Indesign Media Group, Sydney Marketing Coordinator Responsibilities • Marketing & development of new and existing Indesign products • Develop & execute marketing campaigns and promotion of Saturday in Design (annual trade event) through ABL and BTL initiatives • Manage the Subscription Department including marketing and campaign management • Coordinate & develop Competitions and Prizes • Coordinate & develop Media Partnerships & Event Sponsorship • Develop PR schedule to promote Saturday in Design • Coordinate & execute Digital Marketing activities including eDM's, web development and CRM • Analyzing data and report findings to management on all Marketing efforts • Assisting in development of Marketing budget and ensuring invoices are processed Achievements Promoted to the role of Marketing Coordinator internally, I successfully increased subscription readership by 109% and revenue by 35% through quarterly marketing campaigns with external parties and event collaborations. Regularly produced marketing plans and media schedules for Indesign events and products, and coordinated the execution of the campaigns to drive registrations and increase subscription sales nationally, including print, online, direct mail and E-mail. Reported on campaign statistics to gauge what message was more effective whilst promoting Indesign events and products, and redirecting marketing efforts towards these findings. I developed key relationships with media partners and sponsors to increase the brand awareness of Indesign products through building strong relationships and organising contra deals, whilst ensuring the requirements of the relationship were met with efficiency, dedication and competence. Coordinated and assisted the Communications Manager with three 'Saturday in Design' events, to produce high quality, high volume, trade events with over 8000 visitors, within budgets and tight timelines. We also reported on post-event analysis through participant surveys, meeting with exhibitors and attendance statistics. Event managed the Habitus Lounge at Grand Designs Live and at various other events independently. Worked closely with the IT department with the implementation of a new subscription CRM system that is user friendly, and allowed us to clean the company's database simultaneously.
  • IPCA

    • Oct 2007 - Oct 2009
    Oct 2007 - Oct 2009 IPCA (Independent Purchasing Company Australasia) Supply Chain Administrator Responsibilities • Product and sales tracking on all promotional activity across Australia and New Zealand • Stock availability analysis and logistics management for promotions and trials for Australia and New Zealand • Resolving distributor and supplier issues internationally • Assisting in the implementation and training of QualityNet (CRM) system • Analysing the daily stock report and reporting these findings to account managers on an international level • Assisting with the coordination of internal events and conferences • Developing and maintaining strong relationships with franchisees and suppliers. Achievements This role involved extracting sales data to produce future forecasts for category managers, assisted in the implementation of a new CRM system, to provide franchisees a more proficient service. I formed strong relationships with suppliers and franchisees by responding promptly and professionally. I was also involved in frequent conferences and events assisting to guests and obtaining appropriate marketing material, to ensure the event was successful.

Skills

  • Sales
  • Digital Marketing
  • Research
  • Copywriting
  • Marketing
  • Social Media Management
  • Other

Education History

  • logo

    Charles Sturt University

    • Jan 2010 - Jan 2013
    Charles Sturt University Bachelor of Media Communications
  • Mosman High School

    • Jan 1999 - Jan 2004
    Mosman High School High School Certificate