Why your Chefs need to be Instagram-hungry

Thursday 1 October, 2015



It’s a well-known fact that social media is changing the hospitality industry – from how customers make a booking, to how they order a cappuccino from their local café. But the biggest change right now is the photo-worthiness of food, and Chefs have no choice but to join them when creating a new menu.


Today culinary creatives are forced to prioritise the photo-worthiness of a dish over how a dish tastes. In fact, Chicago-based food research and consulting firm Technomic Inc., discovered that photo-worthiness of a Chef’s dish was the 2015 top trend of restaurant strategies for pulling in custom.


It sounds far-fetched but it’s the real deal. The Millennials and younger generations live digitally, and unless they can take a “newsworthy” snap of what they order then it’s game over.


“You eat with your eyes first” is a well-know statement that came out of hiding well before the evolution of the smartphone. And now that really has come to life!


And you know what they say – if you can’t beat ‘em, join ‘em.


So when you’re recruiting for a top-quality Chef and other kitchen staff, or your Chefs are making menu changes, make sure they are well rehearsed with the latest #foodporn trend. When a customer orders in a Hospo environment, smell, texture and taste are replaced with the only sense needed – sight! If the food and drink on your menu isn’t photogenic, then make sure your Chefs or Cooks redesign ones that have the Instagram factor.

OneShift Plus enables hospitality businesses to hire as many Chefs, Cooks and Kitchen staff (as well as thousands of other Hospitality professionals) from our talent marketplace of over 70,000 Hospitality Professionals. Just go to www.oneshiftplus.com 


Image source: actualite.housseniawriting.com


Heather Doherty

comments powered by Disqus
Recommended posts
Share this post