What to put in a job ad/post?

Wednesday 23 October, 2013
Unsure of what to include in a job ad? If you are trying to attract the attention of quality job seekers to your job ad or online job posting then there are three rules to follow: 1. Keep it simple. The basic facts of the job should be the first thing a job seeker reads; these include the job title, where the position is based, the type of employment (e.g. causal, full-time) and a brief statement about the company/business. 2. Be honest about the role. Don't write misleading statements to try and attract job seekers. 3. Give accurate details. Make sure the email address which the applicant needs to send their resumes to is correct and double-check the phone number. Things to include in a job Ad: The basic items which your job ad must include are:
  • Job title
  • Location
  • Employment type: i.e. casual or full-time
  • Essential skills, experience and abilities to do the job
Nice to have's To assist a potential applicant to decide if they will be a good fit with your company and the job, the nice to have's provides further information to assist the applicant to make an informed decision as to whether or not they should apply.  They include:
  • Details about the company
  • Salary and benefits
  • Who the successful applicant will report to
  • What sort of tasks or projects the selected applicant will be responsible for
Image Image source: wisciblog.com Things to avoid You must ensure that your job ad or post isn't discriminative in any way. Be careful with the words which you use. To eliminate such discrimination in your ad avoid the following:
  • Gender specific language or references to male or females eg waitress or waiter rather opt for gender neutral language such as wait staff
  • Favouring or making assumptions about particular marital status's eg single person looking to work nights.  To remove the discriminatory language simply remove the reference to single
  • Never mention an age requirement - some exemptions do exist in certain circumstances eg must be over 18 years of age to serve alcohol but to be on the safe side avoid where possible
  • Do not refer to a specific number of years' experience rather opt for words such as considerable experience, proven track record
  • Words such as junior, mature or senior can lead to age discrimination in the body of the ad.  Can use the words junior or senior in the job title if you are talking about the level of seniority of the job in the workplace eg junior sales clerk
  • Even if the ability to speak a foreign language is critical to the job, you should refer to the proficiency of the language in your ad as opposed to referencing one's country of origin
  • Requiring Australian citizenship as a job requirement you can however ask for proof of 'Right to work in Australia'?
  • Phrases like' join a dynamic young team' or 'seeking mature, experience professional' could be seen as discriminatory and may discourage certain groups from applying for a job
  • If physical activity is key to the job do not use words such able bodied person rather opt for language such as heavy lifting is required to avoid disability discrimination
  • Statements about physical appearance eg must be attractive should be replaced with words such as well-presented or polished
If you have any other questions, please contact OneShift.com.au
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