Thursday 18 July, 2013
What's that saying again ... ah yes, 'you've gotta fake it to make it'. And this isn't truer than for a new start-up business. Making your business look older, more successful and seem more lucrative than it really is shouldn't be classed as 'lying'. Instead, it's about really selling those small, trivial, positive moments in your hole-in-the-wall workplace. Here are five great ways of making your start-up seem less like a risky business venture:
- Win awards. Have you ever bought a bottle of wine because it has lots of award stickers on its label? People value other's views. Some awards like the Small Business Awards and Telstra Business Awards have specialised categories for new start-up businesses. Apply for as many awards as you can '“ they are time consuming and sometimes carry an entry fee '“ but if you are selected as a finalist, or even a winner, you can milk the award's title for all it's worth. Put the winning logos on your email, on your blog and on your business's website and customers will be impressed.
- Who are your biggest clients, customers or consumers and have others heard about them? Even small businesses get lucky with their customers. When a bigger organisation decides to use your product or service, ask them if they would be willing to be used as case studies to appear in the media. It's like a food chain, eat and grow from someone a little bigger than you.
- Social media. Every small business must have a website, a blog, a Facebook page and a Twitter account. More importantly, these accounts need to be updated on a daily basis. Promote your business through these free, online platforms with quirky news stories related to your business or with pictures, sales and tips. Image source: mirnabard.com
- What's your business address? Having an address in the centre of a capital city may sound expensive but it helps make your business look like a corporate success. Do you have an uncle or a very close friend who owns a small space in the city and could loan you an office? Approach your contacts and ask if you could hold meetings and interviews once in a blue moon from that location. Location, location, location sells.
- Job titles. Coordinator of ... Manager of ... Chief of .... It doesn't matter the job title, you could even make your secretary shine with a title like: 'Manager of Customer Service'