Hiring exceptional employees means hiring for more than just what’s on paper. Resumes are important yes, but the real talent lies between the lines. Especially where talented retail employees are concerned! As a retail manager or recruiter you need to know how to spot the retail gems.
Retail requires people that not only know how to sell the brand, but know it inside and out, can pull in the punters, create customer loyalty and are shining representations of your brand.
The crème de la crème are the exception – but trust us they’re out there, and here are some top tips for hiring them:
- All about the PEOPLE
Personable, sociable, engaging - the very foundation of your next star retail seller is a person who can connect with the real people and on a personal level. When a customer can connect with a retail or sales assistant, this translates as brand loyalty and solidifies customer loyalty. Use role play in an interview to test whether this a candidate has this trait; put yourself in the customer’s shoes and notice how/if you connect with the candidate.
- PASSION is the one thing experience can’t teach!
Customers are smart and pick up on a lack of passion. Forced passion is just as fatal. Customers will be less inclined to purhcase if they detect plastic vibes. In the first interview the candidate will be well researched on you and your business, but passion about a subject or product is inbuilt. The candidate should have genuine reasons if they are passionate about something, not well-rehearsed testimonials.
- FIRST IMPRESSIONS really are everything!
What you see is what you get. Customers will translate unironed clothes, unpresentable appearance and a frown as what your brand stands for. They associate poor-quality presentation with poor quality products/services. Retail assistants wear a smile (sometimes fake, sometimes genuine) for a reason; people are drawn to positive people. So a smiler in the workplace is a keeper.
- Pinpoint the SOFT SKILLS
Reliability, initiative, attention to detail - we all have it but in different amounts. But your next winning retail employee needs to be oozing with all three! Customer service skills only go so far if employees show up late for work, can’t solve problems and cannot think on their feet. Stick to the softer side of things.
Our marketplace has thousands of exceptional retail employees. Find your exception to the rule at www.oneshiftplus.com
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