The digital world we live in is many things but constant is not one of them. In fact, it seems the only aspect that remains constant is the change itself. Businesses are always looking for the most effective methods of adapting to changes in the landscape and all too often it becomes overwhelming and those companies fall behind. However, there are certain strategies that a growing business can adopt to make sure it stays on top of the changes.
So, here are 5 ways to deal with it:
1. Learn to accept change
Although some sites and platforms will maintain their popularity and relevance over an extended period of time, there are many more that only stick around for a few months or years and then disappear. Nobody expects you to know which will work out and which won’t but it helps to be capable of adapting quickly.
2. Know your business fundamentals
Language will evolve as the digital platforms change. Whether it’s followers, likes, subscribers or tweets, what remains consistent are your business fundamentals, which means you have to keep engaging your audience through these but more importantly, you have to do so using the quality of the service or product you offer as the bottom line. So no matter what changes take place, knowing about the connection between how the new platforms drive business and your own business is the main thing.
3. Work with less than perfect information
The speed at which modern businesses are forced to operate has caused business leaders to get comfortable operating with imperfect information. You might not know every detail or have time to do as much analysis as you would like, but operating fast and adapting to change requires operating with imperfect information.
4. Scaling, learning and testing
Previously using test markets and focus groups were clunky and slow, yet they were arguably the best we had! Now we can talk to specific audience segments and test multiple messages across numerous communication mediums to see what achieves the best results. And we can do all this in hours, not days or weeks. However, if you are not willing to test exhaustively, think twice and give a moment’s thought to the competitors who are willing. Maybe there could be a correlation between their testing methodology and the good results they achieve.
5. Done is better than perfect
There seems to be too much pressure on business processes because of the speed at which iterations are required and the rate of change. Getting things done perfectly is becoming unrealistic. The need for faster responsiveness has improved the functionality of businesses greatly.